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E-marketing Consultancy
Emarketing is a shorthand expression for internet marketing, electronic marketing or digital marketing. In its most basic definitions, emarketing is about achieving marketing objectives through the application of electronic media technologies.
the web consultancy emarketing consultancy focuses on two core disciplines:
Email Marketing
Employed correctly and sensibly, email marketing has many advantages over traditional communications:
- Compared to other media investments such as direct mail or printed newsletters, it is less expensive.
- An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.
- It is easy to track. An advertiser can track users via bounce messages, un-subscribes, click-throughs, etc.
- Specific types of interaction with messages can trigger other events such as updating the profile of the recipient to indicate a specific interest category.
- Green - email marketing is paper-free!
Affiliate Marketing (Banner Adverts)
Affiliate marketing is a widespread method of promoting a website in which the affiliate is rewarded on a "pay for performance" model for each customer provided. A web site owner or publisher displays an online advert (also known as a banner advert) on their website on behalf of a brand or advertiser. If a consumer visiting the affiliate’s site clicks on this advertisement and goes onto perform a specified action (usually a purchase) on an advertisers site then the affiliate receives a commission.
As an advertiser you can employ an affiliate network to build an affiliate campaign that, according to their marketing objectives, will put their brand in front of relevant audiences on carefully selected websites.
the web consultancy e-marketing service:
- Research into your different information stores and how the data may be used effectively
- Research into available data for purchase / rental
- Recommendations as to how best to employ email marketing / affiliate marketing for your business
- Client debrief and presentation.
To get the best results for your website, you should consider using the web consultancy’s 5 point website health plan, which includes ongoing emarketing consultancy.
To find out more please call 0845 643 0977 or contact us.
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