Search Engine Marketing Consultancy

Search engines allow the consumer to access anything they might ever need to know, including information about your company, with a click. With 87% of the population using search engines like Google as their primary means of finding websites, brands without a search engine marketing strategy run the risk of being invisible to a significant share of their potential customers.

There are two main ways of ensuring you are driving traffic to your site from a search engine; both require an ongoing commitment and are a necessary part of your internet marketing strategy.

Google AdWords, Paid Search & PPC (Pay Per Click)

With a pay per click campaign, a short description and link for your site appears in "the paid listing section" - normally in a sectioned off area that separates paid for listings from other search results. You pay a certain price each time someone clicks on your link (the cost per click or CPC). What you pay and your subsequent listing depends on how much you are prepared to bid for the search terms you require and on the search engine’s own ranking policy.

We provide training Google AdWords, and have published some reminders of Google AdWords for beginners. We hope these help if you would rather start this work on your own.

SEO (Search Engine Optimisation)

This is the process whereby your website can be "optimised" to be "search engine friendly" in order to improve your website’s position in what is known as "natural rankings". Sites appear in the natural listings (as opposed to the paid listings) because a search engine has indexed them as being of relevance to the keywords searched on by the user.

the web consultancy search marketing service:

• Analysis of your site’s performance in search engine listings (natural & PPC)
• Written report detailing the ranking of your site in Search Engines with a summary of key issues and actionable recommendations
• Suggested keywords for SEO / PPC campaigns
• Client debrief and presentation.

To get the best results for your website, you should consider using the web consultancy’s 5 point website health plan, which includes ongoing search marketing.

To find out more please call 0845 643 0977 or contact us.

5 steps to a better website − search marketing − web usability − web accessibility − web security − e−marketing − web planning

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