10 December 2007
Improve your site's PageRank with contextual back-links
I've briefly touched on this in my previous article on Link Popularity. To reiterate, link popularity is used by many search engines to calculate the importance of a particular web page, and therefore that page’s rankings in the search results. And when I talk about back-links I mean those links from other websites that link back to your web site.
Since it’s by far and away the market leader, we’ll concentrate on Google’s PageRank system (see my article “What's my site's Google PageRank?” to find out your site’s PageRank if you don’t already know it), to get a handle on your website’s link popularity.
This diagram hopefully gives an idea of how PageRank calculates the popularity of your web pages.
In the diagram above, Mathematical PageRanks (out of 100) for a simple network (PageRanks reported by Google are rescaled logarithmically). Page C has a higher PageRank than Page E, even though it has fewer links to it: the link it has is much higher valued. A web surfer who chooses a random link on every page (but with 15% likelihood jumps to a random page on the whole web) is going to be on Page E for 8.1% of the time. (The 15% likelihood of jumping to an arbitrary page corresponds to a damping factor of 85%.) Without damping, all web surfers would eventually end up on Pages A, B, or C, and all other pages would have PageRank zero. Page A is assumed to link to all pages in the web, because it has no outgoing links. (Thanks Wikipedia)
So, it’s important to remember that PageRank is Page to Page, not site to site.
Getting your PageRank improved then, is a matter of getting more back-links to your web pages from more sources each with a high PageRank.
There is an additional (and possibly more important) way to boost your PageRank. Include your most important keywords in the anchor text of the back-link. The anchor text is the text which the visitor would click to follow the link... For example in this link: www.bbc.co.uk the anchor text is www.bbc.co.uk , but in this one: News and information the anchor text is news and information. Both links point to the same page, but the second example will boost the landing page’s relevance for the keywords news and information.
So utilise this knowledge about anchor text to boost to place well for your chosen keywords. The best way to take advantage of this is to request that your keywords are placed in your back-link anchor instead of your domain name.
Here’s the code you need, just fill in the relevant bits about your web page:
<a href="http://www.mydomain.com/" title="keyword">Keyword</a>
There’s a lot to take in, so if you need more help call the web consultancy
Since it’s by far and away the market leader, we’ll concentrate on Google’s PageRank system (see my article “What's my site's Google PageRank?” to find out your site’s PageRank if you don’t already know it), to get a handle on your website’s link popularity.
This diagram hopefully gives an idea of how PageRank calculates the popularity of your web pages.
In the diagram above, Mathematical PageRanks (out of 100) for a simple network (PageRanks reported by Google are rescaled logarithmically). Page C has a higher PageRank than Page E, even though it has fewer links to it: the link it has is much higher valued. A web surfer who chooses a random link on every page (but with 15% likelihood jumps to a random page on the whole web) is going to be on Page E for 8.1% of the time. (The 15% likelihood of jumping to an arbitrary page corresponds to a damping factor of 85%.) Without damping, all web surfers would eventually end up on Pages A, B, or C, and all other pages would have PageRank zero. Page A is assumed to link to all pages in the web, because it has no outgoing links. (Thanks Wikipedia)
So, it’s important to remember that PageRank is Page to Page, not site to site.
Getting your PageRank improved then, is a matter of getting more back-links to your web pages from more sources each with a high PageRank.
There is an additional (and possibly more important) way to boost your PageRank. Include your most important keywords in the anchor text of the back-link. The anchor text is the text which the visitor would click to follow the link... For example in this link: www.bbc.co.uk the anchor text is www.bbc.co.uk , but in this one: News and information the anchor text is news and information. Both links point to the same page, but the second example will boost the landing page’s relevance for the keywords news and information.
So utilise this knowledge about anchor text to boost to place well for your chosen keywords. The best way to take advantage of this is to request that your keywords are placed in your back-link anchor instead of your domain name.
Here’s the code you need, just fill in the relevant bits about your web page:
<a href="http://www.mydomain.com/" title="keyword">Keyword</a>
There’s a lot to take in, so if you need more help call the web consultancy
Labels: better search engine rankings
Comments:
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Here is the problem with that theory. Since all the links that other people bought, sometimes 19,000 of them, as you can see if you ever do a search on website hosting, then all of those links are grandfathered in. How is anyone suppose to get that many links to be on the front page of Google without buying them? Personally, I have thousands of links back to my site, and google recognizes about 79 of them. Why waste time? Also, how about those sites that are always at the top of the search engines with names like …review-design-whatever or review-directory-hosting you get the idea. All of these companies are affiliates of these sites, and are all either owned by the same company disguising itself as several different companies, etc. You get the idea.
How about DMOZ? They are the rudest people I have ever not enjoyed in my life. They can talk to you like you are sub-human, and get away with it. I think they need to be taken off the web immediately. Google needs to find a better way, if not do it themselves rather than rely on such a rude network of human editors that are admittedly years behind and will never catch up. But why should Google care about your or me? They don’t. Just like Ebay, they are getting caught up in the corporate politics. Someone will come and take them down, it happens all the time. I can’t wait.
Google Page Rank
http://gyansagar.co.in
How about DMOZ? They are the rudest people I have ever not enjoyed in my life. They can talk to you like you are sub-human, and get away with it. I think they need to be taken off the web immediately. Google needs to find a better way, if not do it themselves rather than rely on such a rude network of human editors that are admittedly years behind and will never catch up. But why should Google care about your or me? They don’t. Just like Ebay, they are getting caught up in the corporate politics. Someone will come and take them down, it happens all the time. I can’t wait.
Google Page Rank
http://gyansagar.co.in
Neeraj, the problem you point out with this "theory" is negligible. Anyway, this is more fact than theory I'm afraid.
Paid links are mainly ignored on Google and they actively encourage people to report them: Google Paid Links Info.
If you're competing with the sort of sites that have cool generic type names, you either have to work harder at building your back-links or jump on that band wagon and get a domain name that does exactly what it says on the tin. I go through that in a bit more detail here: How To Choose A Domain Name.
As for DMOZ, well it does take a long time to be listed and it is hugely frustrating while you are waiting - I understand, I submitted this site 12 months ago when I set up! But it's worth the wait when you do get listed.
I think it will be quite a while until someone takes down Google & eBay, but if they do it will be quite a feat.
Cheerio!
Paid links are mainly ignored on Google and they actively encourage people to report them: Google Paid Links Info.
If you're competing with the sort of sites that have cool generic type names, you either have to work harder at building your back-links or jump on that band wagon and get a domain name that does exactly what it says on the tin. I go through that in a bit more detail here: How To Choose A Domain Name.
As for DMOZ, well it does take a long time to be listed and it is hugely frustrating while you are waiting - I understand, I submitted this site 12 months ago when I set up! But it's worth the wait when you do get listed.
I think it will be quite a while until someone takes down Google & eBay, but if they do it will be quite a feat.
Cheerio!
I have been looking around lately on how to improve my page rank on our new website www,canvas-art-print.com and one think i have noticed is that most sites that give you page rank advice do not have a page rank themselves. Before you try to use any advice given on sites with no page ranking, try to confirm it on a site that has a high ranking.
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