16 May 2008

 

Google AdWords Trademark Policy Revision

Interesting news arrived recently from the Google AdWords Policy bods.

The policy used to be that you could not use the trademarks in the text or sponsored keywords of your adverts, unless you owned them. While the policy remains that you cannot use someone else's trademark in your ad text, the revised policy now allows you to bid for trademarked terms in your sponsored keywords.

So my client who sells second hand Portakabins can now use the word Portakabins in his sponsored search listing and furthermore my customers who run a beauty clinic in Ringwood can sponsor words like Botox for their adverts.

Now, there's lots of people all getting worked up over this and saying it's essentially the end of days and we'll all perish in a burning trademark shaped law suit, but really the question is; How can this benefit your business.

For Google AdWords help from the professionals call the web consultancy today.

TTFN!

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01 May 2008

 

Flash Website Search Optimisation

The David Payne Drama website is a nice looking site for a theatre company including animations and video clips.

My job was to optimise it for search engines.... "How do you optimise a Flash web site for search engines?" I hear you cry.

Well amongst some other special magic I performed on the site, I also added a link that says "Can't See Anything?" in the site's footer. That little link leads to the slightly boring but terribly accessible David Payne Drama HTML site, which is good for Search Engines and good for business.

Happy days!

The Web Consultant

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20 April 2008

 

Effective Google AdWords Campaign

This painted kitchen designer and manufacturer uses the web consultancy's search marketing services as the only form of advertising for his business. He receieves approximately an enquiry per day for his high end kitchens. The site was optimised for search engines in terms of build and we also wrote the search engine friendly copy too.

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Optimising For Google and AdWords

This Bristol based solicitor Personal Injury Solutions wanted to appear highly in the natural and paid search results on Google.

By employing best practice search marketing techniques, adjusting his site slightly and completely reviewing his Google AdWords, We've managed to increase the amount of traffic to his site by 100's of percent for no additional cost with Google Adwords. Plus he's featuring really highly for the search terms CRPS Compensation.

I feel pretty darned good about that and so does the client.

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