16 May 2008
Google AdWords Trademark Policy Revision
Interesting news arrived recently from the Google AdWords Policy bods.
The policy used to be that you could not use the trademarks in the text or sponsored keywords of your adverts, unless you owned them. While the policy remains that you cannot use someone else's trademark in your ad text, the revised policy now allows you to bid for trademarked terms in your sponsored keywords.
So my client who sells second hand Portakabins can now use the word Portakabins in his sponsored search listing and furthermore my customers who run a beauty clinic in Ringwood can sponsor words like Botox for their adverts.
Now, there's lots of people all getting worked up over this and saying it's essentially the end of days and we'll all perish in a burning trademark shaped law suit, but really the question is; How can this benefit your business.
For Google AdWords help from the professionals call the web consultancy today.
TTFN!
The policy used to be that you could not use the trademarks in the text or sponsored keywords of your adverts, unless you owned them. While the policy remains that you cannot use someone else's trademark in your ad text, the revised policy now allows you to bid for trademarked terms in your sponsored keywords.
So my client who sells second hand Portakabins can now use the word Portakabins in his sponsored search listing and furthermore my customers who run a beauty clinic in Ringwood can sponsor words like Botox for their adverts.
Now, there's lots of people all getting worked up over this and saying it's essentially the end of days and we'll all perish in a burning trademark shaped law suit, but really the question is; How can this benefit your business.
For Google AdWords help from the professionals call the web consultancy today.
TTFN!
Labels: better search engine rankings, google adwords, Portfolio
20 April 2008
Effective Google AdWords Campaign
This painted kitchen designer and manufacturer uses the web consultancy's search marketing services as the only form of advertising for his business. He receieves approximately an enquiry per day for his high end kitchens. The site was optimised for search engines in terms of build and we also wrote the search engine friendly copy too.
Labels: better search engine rankings, google adwords, Portfolio
Optimising For Google and AdWords
This Bristol based solicitor Personal Injury Solutions wanted to appear highly in the natural and paid search results on Google.
By employing best practice search marketing techniques, adjusting his site slightly and completely reviewing his Google AdWords, We've managed to increase the amount of traffic to his site by 100's of percent for no additional cost with Google Adwords. Plus he's featuring really highly for the search terms CRPS Compensation.
I feel pretty darned good about that and so does the client.
By employing best practice search marketing techniques, adjusting his site slightly and completely reviewing his Google AdWords, We've managed to increase the amount of traffic to his site by 100's of percent for no additional cost with Google Adwords. Plus he's featuring really highly for the search terms CRPS Compensation.
I feel pretty darned good about that and so does the client.
Labels: better search engine rankings, google adwords, Portfolio
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