Our website consultants make websites better

5 Steps To Better Website Health

The three key elements in your website’s success are:

Visitors
The percentage of these visitors who convert into sales / enquiries
The average order value

We weren’t very good at maths at school but expressed as an equation it might look like this:

(visitors x conversion percentage) x average order value = success

So, our 5 point website health check concentrates on increasing the number of visitors to your website, increasing the percentage of conversions and increasing your order value too. Let’s concentrate on visitors first…

Step 1 :: Get more website visitors :: Search Marketing :: Natural Search Listings

We’ll help you optimise your site for your top ten searches.

Initially, we’ll ask you what are the top ten searches (e.g. "bike shop UK", "discount mountain bike", etc.) you would like your website to be found with on the big three UK search engines; Google, MSN, and AOL. We’ll also need to know the web addresses of your two biggest competitors.

Then we’ll tell you where you and your competitors rank for those searches.

Finally we’ll analyse the sites that appear at the top of the rankings for your top searches and suggest how to optimise your site to emulate their success.

We may also suggest alternative searches that should be considered to optimise your web pages to target, particularly if there is less competition for top ranking.

Step 2 :: Get more website visitors :: Search Marketing :: Pay Per Click Listings

We’ll set up a Google Adwords Campaign for you and suggest a budget that won’t break the bank.

You’ve told us the top 10 searches you’d like to be found with and we’ve come up with some additional search terms that will drive traffic to your site as part of Step 1. In Step 2 we create a Google Adwords Campaign optimised for your budget and industry. Using Google Adwords will have an almost immediate positive impact on the number of visitors your site receives.

Step 3 :: Increase Conversions & Average Order Value :: Usability

We’ll help you make changes to your site to steer your visitors to your target pages.

Website usability has a massive effect on your sites success. Your site must be intuitive, user friendly and as nice to deal with as you are. Follow our suggestions to enhance usability and it will greatly increase the percentage of conversions and order value.

Step 4 :: Increase Conversions & Average Order Value :: Accessibility

We’ll test your website against best practice web standards and suggest improvements.

An important and large market though they are, website accessibility isn’t just about making your website OK for blind people. If your website is difficult for colour-blind or dyslexic users or those who find it hard to use a mouse, you’re missing out on potential business. Also, what does your website look like to people who use a Mac? Or the Opera Browser? We’ll check your site and suggest changes.

Step 5 :: Get more website visitors :: Emarketing :: Email-shot

We’ll look at your customer and prospect information and show you how to maximise its potential as a revenue generator.

Existing customers are the easiest to sell to, so we’ll show you how to engage them with meaningful, useful email marketing about your products and services… and since we’ve made all these improvements to your website, it will be the perfect time to entice them back.

How much…?

For SME websites our 5 point website health plan is available for a one off fee of £350. This will make immediate improvements to your web success. If you are impressed (and we are sure you will be), you might like to consider ongoing optimisation, where we check and adjust your website and emarketing on a regular basis. This can be for as little as £200 per quarter. For an initial consultation and firm quote for your site please call 0845 643 0977 or contact us, we’ll be happy to chat things through.

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